When I created our wedding website, I thought keeping it relatively low profile was best. Since I’m neck deep in the internet most days, it never occurred to me that someone would quickly forget or not bookmark the wedding website while also misplacing both pieces of mail containing the url. For ease of use, I should have created a subdomain. It would be relatively easy to remember, as opposed to ymmat.com/mattandtammy.
Well, of course, more than a few relatives have lost the url and I noticed in my blog analytics that people were landing on the blog in search of the wedding website. When I first noticed it, I decided cranking the SEO on the wedding site would be a good idea, but there are enough other Matt and Tammy weddings that it’s still more or less absent from search results. So, I had the bright idea of using Google Adwords. If I can’t help our guests out one way, why not try another?
The ad, as you can see is very simple. Our names, the date, and the website url. The url is unique enough that people will hopefully notice. Besides, how often do you see an ad for a wedding?
As far as keywords, I used our names, the name of our site: ‘Matt and Tammy’s Wedding,’ as well as ‘Tammy and Matt’s wedding.’ Additionally, I used a few permutations of my domain with various wedding-related words and our parents names. When Dad vanity Googles himself, he’ll definitely be surprised!
I placed the ads in search results only with a cap of $5 per day for a run up until the day of the wedding. Obviously, I’ll keep an eye on it and move my daily cap as needed. I’m doubtful we’ll ever come anywhere close to our $5, but it seemed like a good place to start. I’ll be curious to see if anyone clicks through. Even if they don’t, I know when people do come looking, our site will now show up in the results.
Tuesday, May 25th, 2010, 6:11 pm | 
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