Posts tagged ‘geek’

October 2nd, 2010

Two cents on The Social Network

Matt and I saw The Social Network on Wednesday evening. I won’t delve into an unnecessary review; Lawrence Lessig wrote an excellent piece about the film highlighting some of the difficulties and shortcomings. He eloquently described why the film is important and yet, why it is an attempt by the older generation to interpret the new. The film is peppered with intrigue, deception, high drama, and petty jealousies. It spins a great tale.

See The Social Network. It’s a good story portrayed by gifted actors and penned by a skilled screenwriter. However, don’t forget the hero that Sorkin’s story misses – the internet.

“The real story is not the invention. It is the platform that makes the invention sing.”

September 1st, 2010

Why my Facebook page remains private

I’ve had more than one person ask me why I don’t have a public Facebook profile. In general, I have a fairly open social web presence.  Considering that most days I’m neck deep in social technologies, I spend a lot of time thinking about social connectivity and the ways we enable people to share information. I also pay fairly close attention to how I’m portraying myself online. I don’t limit myself to only tweeting or blogging about subjects relevant to my profession. I began blogging while I was planning my wedding and that’s pretty personal. Having an honest, authentic representation of myself online is important to me. That doesn’t mean, however, that the world needs to see all the intricacies of my life.

The bulk of my social profiles are general information sharing, but I treat my primary Twitter account (yes, I have multiple) and my Facebook profile differently.  I reserve Facebook for my close, personal social circle – family, high school and college friends, and other people who have been or are currently involved in my daily life. The information that group consumes and shares is very different than my Twitter friends or LinkedIn connections. They don’t care about my latest social media discovery, conference highlights, my infographics obsession, or a pithy quote about the internet.  They do care about my plans for the weekend, what’s going on with my family, and the occasional lolcat. The personal and sometimes private information I share on Facebook doesn’t belong in a search engine. It belongs with my friends. The bonus of Facebook is that I’m able to aggregate the relevant bits of my web presence in one place.

Yes, there’s overlap between my professional and personal social circles, but that overlap is a choice. It’s a choice I want my friends to make based on their interests. It’s a choice I make to not force feed irrelevant information to people who are only interested in one part of my life. It’s the same choice I made when I created a special account to tweet about wedding-related tidbits. The vast majority of my Twitter followers weren’t interested in my wedding planning, but there was another crowd that was very interested in wedding planning who definitely didn’t care about my professional interests.

Ultimately, social technologies are tools. I decide how best to maximize each tool’s capabilities. It’s my job to evaluate each social network on its own terms and determine how it best fits my life, my social circle, and my needs. Once I understand it as a user, I look at how best I can leverage that tool for my company. All too frequently, I see people trying to apply the same formula to their social presence across the board. They’re often the people who simply create redundant content instead of trying to master the nuances of each platform. They’re also “the collectors” who boast 10,000+ followers and follow just as many.

For those who espouse that the socially savvy need to have a certain number of LinkedIn, Twitter, and Facebook followers, I respectfully disagree. I think you’re missing the point. The shotgun approach to social media does a disservice to your followers and to your content. After all, social media is supposed to be a two-way street, isn’t it? Do you really think anyone is getting heard in the midst of all that noise?

Social engagement isn’t about numbers; it’s about relationships. Getting 10,000 people to follow you on Twitter doesn’t mean you understand social dynamics and relationships and it doesn’t mean you’re actually listening to anything those 10,000 people are saying.* When you’re following that many people, I assume you aren’t listening and in all likelihood, you probably won’t be a good investment of my time or attention. The volume of tweets alone means that what a single person is saying probably won’t ever reach your eyeballs. Why should I bother?

In the same vein, why do you really want to follow me on Facebook? Is it because you actually care about the content I’m creating? If you aren’t really interested in what I’m saying, then why exactly do you want to be my friend? I promise you there aren’t any prizes. Leave the popularity contest in high school where it belongs.

I choose to be social on my own terms. I want ‘social’ to not just refer to a type of technology, but to its true purpose. I don’t want to be part of the deathly silent user-generated content abyss that consumes most of what we produce. I listen and I’m hoping that listening is contagious.

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*I felt a tad guilty making the ‘people following 10k+’ generalization because there are some who seem to quite skillfully and responsively manage twitter streams of 10,000+. However, when someone adds me and I see they’re following that many folks, I look at the profile. Specifically, I look at whether the person is conversing or just spouting/talking to and/or about themselves. If they pass the Twitter-profile-at-a-glance test, I’ll follow them back. I do apply the unfollow button quite liberally, however.

For two examples of people who certainly seem to successfully manage their 10k+ following habit (courtesy of the recency effect), see @AmberCadabra & @ginidietrich.

August 19th, 2010

Conferences, curry, and chocolate cake

After two weekends of conferences in a row, life is starting to settle down a bit. We didn’t actually get back until Monday morning. My suitcase is still partially packed and laundry needs done, but life is mostly restored to a relatively comfortable pace.

I had delicious chicken curry and kothe (essentially a very yummy fried dumpling) for dinner from Highland Cafe and Bakery (oddly enough, neither appear on their menu online). The suitcase and laundry will be handled. I will teach the cat how to do housework, never fear. He’ll eventually pull his weight. It’s just that right now he’s napping and cannot be disturbed.

Speaking of cats, lolcats specifically, Matt and I drove to Chicago last weekend for Social DevCamp Chicago. After my amazing She’s Geeky experience, both professionally and personally, I had extremely high hopes for the weekend.

In some ways, my expectations were met. The keynotes were amazing – Chris Messina (Google) on pop computing, being a webinist, and the ‘death’ of the web; Andrew Mason (Groupon) on product development and humility; and Ben Huh (Cheezburger Network) on success, agility, and Potato Head Development (interchangeable pieces such that if one things break, no one dies). Several of the other sessions were equally excellent and left me with plenty food for thought and useful takeaways.

What the conference lacked was exactly where She’s Geeky excelled. Social DevCamp was more of a traditional conference complete with the anonymity of being in a large group, Teacher at blackboardminimal personal interaction, and a didactic style. It wasn’t about learning from each other; it was about learning from an “expert.”

The conference certainly didn’t lack in experts and many of the presenters were certainly more than worth the price of admission, but as I learned at She’s Geeky, there’s something special about learning from each other in a group where everyone is on equal footing. It builds confidence, knowledge, and camaraderie in a way that doesn’t happen in a speaker/audience session.

With that said, I am glad I went. The keynotes were intellectually stimulating and inspiring. Chris really made me think about how I learned about the internet and honestly, how I learned to build websites. We are not the only ones who got started with html using View Source. With so many layers, proprietary parts, and other complexities, you just can’t learn that way anymore. The web has been “dumbed down” to be simple and easily accessible, but in doing so, it’s no longer, well, accessible (e.g. view source in Chrome now appears under Developer Tools instead of under View). It’s a tricky balance. It used to be that not everyone even had access to the web, but now, nearly everyone can be on the web, but could they learn how to build their own site, understand how the web works, and really become part of the group building new, important content if their access is solely through couch computing – apps, iPads, Kindles, etc?

Chris is passionate about keeping the web open to everyone and, somewhat jokingly, calls himself as a ‘webinist’ – a web activist. I like it. I think he should start a movement.

Andrew was funny, humble, and smart. He talked about not sitting on your laurels and really building for and talking to your users, not just marketers or developers. Perhaps most poignantly, he talked about how small victories have a much greater impact on team happiness than one big win – lots of small releases vs. one really big one.

Ben was brilliant and absolutely hilarious. His lolcat and Fail-peppered talk was smart and funny. Rather than just grinning at funny kittys, graphs, and human stupidity, it made me look at their network of sites as a viable, profitable, smart business venture. The business model and execution are just plain impressive – less than $2,000 and 2 hours to put up an entirely new site. Eighty percent of the sites they put up are profitable.

All in all, the weekend was good and definitely an enjoyable learning experience. The drive to and from Chicago was long – particularly since the drive home extended itself by nearly 3 hours thanks to Chicago traffic. Would I do it again? Yes, but I’d also take off the following Monday.

Cannibul Cake eyes next victumAnd now, I’m going to go have a few bites of the delicious chocolate cake that made its way home with me. Either that or I’ll save it to eat with my tasty leftovers tomorrow for lunch. I haven’t decided yet.

p.s. If you’re interested, several of the slide decks from Social DevCamp Chicago are available here on SlideShare.

August 8th, 2010

She's Geeky!

You know you’ve had a great weekend when you’ve got entirely too much going on in your head to write about it.

I spent Friday and Saturday attending She’s Geeky – Twin Cities at the Science Museum of Minnesota (one of my happy places in the Twin Cities which helps with the whole being an introvert at a conference thing). I’ve been to a fair share of conferences – regimented, maybe you learn something, but mostly you don’t. I’d never been to an unconference. She’s Geeky felt more interactive, comfortable, and relevant. It felt like a much needed personal development weekend.

I spent two days surrounded by an amazingly diverse group of wonderfully geeky women. On Friday, I admit, I left exhausted and having some pangs of inadequacy. Here were all these great, smart, successful geeks and did I really measure up? I left wondering if I actually knew enough and had the right skills to call myself a real geek.

As I headed to She’s Geeky on Saturday morning, I made my usual drive-to-work morning phone call to my Mom. I talked to her about the conference and admitted that I was feeling unsettled.  Within a few minutes, she reminded me that I have an amazing geek for a mother and that degrees and programming skills aren’t all that makes a geek.

I hit the conference with a motherly-induced spark of self-confidence and spent an amazing day with a wondrous group of geeky women – learning, commiserating, being inspired, and benefiting from their knowledge and experience (and fashion sense). I was reminded of exactly why I love being a geek and that geeky women are fabulous company. They also gave me quite a few good ideas (including a few that are already in process).

Thank you, She’s Geeky, and all the amazing women that I met this weekend. I can’t wait to get to know my new geeky pals better and I’m already excited for the 2011 She’s Geeky – Twin Cities!

July 29th, 2010

Top 10 ways you know you married a fanboy

With the release of Starcraft II, my husband’s semi-latent fanboy roared back into the picture. I survived him playing the Beta and I’ll survive the final release, but if I had any doubt about his fanboy status, it’s all been laid to rest.

Top Ten Ways You Know You Married a Starcraft Fanboy

1. He pre-orders the Collector’s Edition for himself and the regular edition for you (even though your computer isn’t quite up to snuff) because he wants you to experience his joy.

2. He wakes early on release day and hovers over the online delivery notification briefly freaking out when the package is classified as undeliverable for 15 minutes.

3. He liberates the delivery from the office before you get home, before eating lunch, and well before anything else.

4. Your mid-day IM is interrupted with “OH MY GOD THE INTRO. CANNOT TALK” and he stops talking. Completely.

5. Your typical late afternoon mushy phone call is greeted with “Can’t talk. Saving settlers!”

6. When you offer to take him out to grab dinner, he responds with, “But honey, I have to save the train. The train is being robbed. Don’t you understand? THE TRAIN IS BEING ROBBED.”

7. He starts telling you all about the life of his new friend Jim Raynor, while you’re lying in bed. (He also carries around his dog tags.)

8. He tells you that he’s been waiting nearly half his life for this – and he’s actually telling the truth.

9. While his friends jump in to beat the game in Hard Mode, he finishes the campaign on Normal because he actually cares about the storyline.

10. He manages to jam as much SC2 as possible into the 2.5 day period between Release Day and leaving for the internet-free family reunion not just because it’s new, shiny, and the best thing since… well, since the original, but also because he refuses to play offline and miss getting credit for in-game achievements.

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I can’t say that I understand it. I haven’t ever really excitedly anticipated the release of anything like this. Yes, I went out at 3 am to get my iPhone 3G, but his glee is far beyond that. While I can’t necessarily relate, it is fun to watch how giddy he’s been. In the right circumstances, we’re all just overgrown kids after all. I still jump in puddles, run around the house with my cat, and splash in the tub. He just happens to be a Blizzard fanboy. I’m just fine with that.

I love you, ya big kid.

July 20th, 2010

Why all the confusion about Facebook's brand tanking?

I find it perplexing that there’s so much discussion and confusion about Facebook having brand issues. More than a few good thinkers are asking why users would be so dissatisfied.  Honestly, I would have been shocked if Facebook had performed any better than they did.

Facebook has repeatedly committed the cardinal sin of showing what comes across as callous disregard for their userbase. Loyal users are a sensitive, fickle bunch. Above all things, they don’t like change or the feeling their patronage and loyalty are being taken for granted.

Between significant improvements to the user interface, repeated changes to privacy settings, and ongoing shifts in how advertising was treated, Facebook has riled the core userbase mostly without apology. Instead of providing a safe, secure, predictable internet home away from home, Facebook has given its users innovation and improvements. For newer users, the changes have been fantastic. Let’s face it. Facebook’s old UI was horrible. Good business decisions? Probably, but for user relations, you’re better off slowly boiling the water.

For users with more longevity, it’s the same as trying to swap out a child’s security blanket. For those users, it becomes all the more frustrating because they’re essentially trapped. They can’t go anywhere else even though they’re unhappy and now, they don’t trust Facebook as far as they could throw the server farm.

Facebook isn’t the first site to face unhappy users and it won’t be the last. Time will tell if Facebook’s choices to make changes despite their users will be a wise or foolish decision. For now, they have some brand repairing to do. In the meantime, they’ll have to be content with “popular, but disliked” and hope no one invents a better mousetrap in the interim.

July 14th, 2010

Thoughts on privacy (or the lack thereof)

Between Zuckerberg’s proclamations, data-mining, mobile tracking, and all the other ways our livesPrivacy. Image by Alan Cleaver are exposed, every day someone is echoing the sentiment that privacy is dead. I agree that the degree to which we’re able to keep information of any sort truly private is eroding; I don’t agree that privacy is dead. What’s dead is our ability to take privacy for granted.

Privacy has moved from being a passive, expected state of things to the active, ongoing maintenance and protection of personal information where the onus falls on each individual. Facebook’s constantly fluctuating privacy settings are a fine example. Protecting any information you may deem personal requires repeatedly interacting with the site’s ever-changing “new and improved” settings. At this point, information privacy on Facebook can be maintained only through vigilance.

Blizzard’s recent experience with Real ID reinforced that anonymity we may take for granted can end at any time. We’re left with a choice. We can take the time to pay attention to the activities of companies with whom we share personal information or we can just go along for the inevitable ride. The companies we trust today may, in an effort to “be social,” either inadvertently or intentionally expose information we prefer kept out of the public eye. Those changes can occur at any time with or without full disclosure. It’s a risk we take on a daily basis and one we should contemplate every time we choose to register with a site.

With each new interaction, we risk our identities, interests, relationships, and any other information we’ve chosen to share being exposed to the world-at-large. In reality, while we should think twice before we share information, we often don’t. At some point, we’ve all registered somewhere we probably shouldn’t have or shared information that, on second thought, we wish we hadn’t. We can’t take those decisions back. Once the information is out there, we no longer have control of it. It no longer belongs to us as much as we may wish to make it so.

The bottom line is that you need to share information wisely and if you have reason to be concerned about what might pop up, remember that online reputation management isn’t just for corporations. Change privacy settings, delete accounts, request information be removed, and do whatever else you need to do to maintain the reputation you want online. The days of thoughtlessly and anonymously bounding across the internet are long since gone, if they ever existed at all. If you don’t want someone to know what you’re doing, don’t do it – whether you’re online or offline.

July 10th, 2010

Follow-up to the Blizzard Real ID situation

After a somewhat disastrous few days of PR, Blizzard announced that they would not be requiring real names be used on the forum. As I mentioned in my post earlier this week, I felt the move to real names in the forum was an unwise idea. Blizzard’s decision to listen to their users and use a different approach to address the forum problems was a smart move. It showed that they do, in fact, listen to their users when push comes to shove. While some users feel like Blizzard’s move was merely a hollow victory given some of the other ongoing issues (e.g. EULA complaints), I’m hoping that this is a continuance of their social technologies learning curve.

July 8th, 2010

Why I think Blizzard Got it Wrong

I have a confession. I game and I don’t play just any games. I play World of Warcraft, but I don’t just casually play, I raid. I dedicate a portion of each week to cooperatively kill vicious pixels with 24 other people. I admittedly don’t do the killing. I’m a healer and I am, in fact, our raid’s healing lead. I virtually manage a team of 5 – 6 other people to keep the raid alive. I’m also pretty good at it.

People who know me well already know that I play. It inevitably comes up since it’s actually how I met my husband. “Hi, my name is Tammy and I met my husband in an MMORPG.” I started playing a few years ago and I enjoy it immensely. I find it rewarding, in the virtual and accomplishment sense, and I’ve obviously formed some solid and lasting relationships through the experience.

Gaming and World of Warcraft (WoW) in particular have a bad rap with a lot of folks. The games and the people are stereotyped and misunderstood to the point that some employers may decide to not hire someone based on the simple fact that the individual plays WoW. I’ve generally been cautious about how and when I discuss my hobby as the misinformation is rampant (until today, I suppose, but this is my blog so I’m allowed some leeway).

So during the day, I’m a mild mannered employee of a health insurance company who specializes in all things social and internet-y. At night, I’m an extremely tall, lavender goat from space. Don’t judge me. Most of the time, I spend my days educating people about and evangelizing social tools, including the privacy implications. I am deeply invested in my work and I’m a firm believer that social technologies will continue to change how we live our lives. Given that I spent seven years of my life getting a doctorate in Clinical Psychology, it’s fair to assume that I pay attention to such things. It’s also safe to assume that since I work in healthcare and with social media, I am very sensitive to how personal information is managed.

I am extremely protective of my personal information. I am one of the relatively small percentage of people who took full advantage of Facebook’s privacy features. I care about who sees my information and how they see it. I want to have as much control over my information as possible. Only within the past year have I begun using my full name online as it is part of my professional identity.

A month ago, Blizzard (the WoW folks) introduced Real ID. The system allows players to communicate across all of Blizzard’s gaming universes by implementing a single “real” user ID for each player. The system was presented as opt-in and was seemingly designed to connect the users’s real life identities similar to Facebook. The move streamlined player communications and allowed friendships to expand beyond a single game.

This week, Blizzard announced their intention to implement Real ID in the World of Warcraft, Starcraft, and Diablo forums. Soon, commenters will be able to post only using their full first and last names as part of the Real ID system. Blizzard stated the change was being made to combat forum trolling and flamewars, which have been a recognized problem.

What happened next may have been a surprise to Blizzard, or perhaps not, but it was not a surprise to anyone familiar with social technologies, Facebook, or with any interest in online privacy issues. Players were outraged. While few argued with the legitimacy of Blizzard’s concerns about trolling, the proposed solution was onerous enough to result in 2000+ pages of player responses in the North American WoW forums alone, over 44,000 mostly angry or simply astounded comments.

While Blizzard points out that the exposure is opt-in, it is only a choice in the sense that a player may choose to post or not post in the forums. While forum posters are merely a subset of Blizzard’s users, they are a vocal, invested, and passionate subset. They are exactly the players that Blizzard cannot to afford to lose or alienate. The mystery here is that Blizzard did exactly that. So, the question is why would Blizzard take that risk or did they simply get it completely wrong? read more »

May 26th, 2010

Update on the Adwords Experiment

As of this morning, my little experiment has cost me a sum total of $.05 for one click through after nearly 600 impressions. Not too bad. The click through was someone searching on my Dad’s more renowned name twin. Hope it was my Dad! Hah!


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